Tuesday, 12 July 2011

A new online community for alumni and friends

On Friday last week we were proud to at last launch YorkSpace.net, the University's new online home for alumni and friends.


It's been a long road to launch, but we're pleased with the end product. Features include:
- A searchable alumni directory to find old class- and college-mates
- Online updating of your alumni record and newsletter subscriptions
- Details and signup for regional, global and profession-specific alumni networks
- Event registration for public lectures and alumni events
- Online donations

Building the site
The team in Development and Alumni Relations deserve all the credit for the content and putting in the graft to make the site happen. It's been a huge effort getting it all ready and they've done a great job under considerable pressure.

I've been involved in a technical/design/user experience capacity so I've been figuring out some of the 'how does it work' (or, in more cases than we would have liked, if it works at all) type of jobs, but also bothering the Alumni team with my obsession with content inventory spreadsheets and pernickety details like changing 'click here' and 'contact us' email links.

Adventures in Analytics
One of the really interesting aspects of deploying YorkSpace.net for me is implementing Google Analytics for it.

We have a massive GA profile for the main University site, but we don't manage many goals or any ecommerce transactions on that site. YorkSpace.net is giving me chance to learn a few new things about Google Analytics and hopefully to find new ways to improve the site as it develops. A future post on the details may follow if I can ever get the darned ecommerce transactions to track properly...

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