Monday, 25 November 2013

Creating a new favicon for york.ac.uk

Alongside the launch of our new website design earlier this month, you may have noticed that our favicon has changed too.

It's a small thing (literally), but it's there at the top of the browser window for everyone looking at our website, and appears every time someone bookmarks one of our pages, so it feels like an important thing to get right.

Our existing icon used the 'Y' taken from 'York' in our full logo, which was starting to look dated and was also a violation of our very own visual identity rules (tut tut).

The old 'Y' favicon

As we're now using the University shield as our identifier across our social media channels, it seemed like a good opportunity to bring everything together by using the same icon here too.

Creating the icon


I created the icon at two sizes, 16 x 16 for normal resolution screens and 32 x 32 for retina screens. There are many other possible resolutions for everything from iOS home screen links to Facebook share thumbnails, but I'll come back to those another day.

It turns out that a 16 x 16 canvas doesn't give you much room for subtle details, and at that size the stripes in the shield are very close together and make it look like solid black. To get around this I simplified the shield slightly by removing half of the horizontal stripes in Illustrator, giving the shield the same overall feel as its full-size counterpart.

This was saved as a PNG from Illustrator and uploaded to a tool called X-Icon Editor, which lets you make edits to your icon and preview how it is going to look in the context of a browser toolbar. Once I was happy with the result, I exported my new icon (containing both image resolutions in a single file) and replaced the old one with it.

The new favicon (with lots of other icon friends)
One small step....

Thursday, 21 November 2013

(Almost) 20 years of the University of York homepage

Last week we launched a new homepage and refreshed the design of core pages of the site. In the next week or so we’re planning blog posts that will give a behind-the-scenes insight into the recent changes and reflect on feedback and site usage since launch. But we thought we’d start with a longer-term look back at the homepage to see how far we've come.

1994: launch

The very earliest version of the homepage went live in 1994, just three years after Tim Berners-Lee invented the World Wide Web and at a time when the total number of websites in the world could be counted in the thousands.

One of the earliest versions of the University homepage,  this capture from 1997

It seems unlikely that anyone at the time really expected the web to become as ubiquitous as it now is, but it was a big enough deal for a reporter from Radio York and a photographer to cover the event.

Members of Computing Service (now IT Services) launching the new website (quite why the photo is black and white, we're not sure - it wasn't that long ago!)


1997: design

The original 1994 homepage was pretty straightforward; text and links, top to bottom. By 1997 things had moved on a bit and the homepage had its first proper ‘design’. The colours and buttons look a bit primitive by today’s standards, but back then this would have been pretty advaned.

Homepage circa 1997. New in this version: news on the homepage and search to help track down information amongst the growing number of pages


2002: modernising

In November 2002, it was out with the blue and in with a cleaner and more recognisably modern style, plus photos on the homepage for the first time.

Homepage circa 2002. Information for prospective students is now the first link on the page; by now it was clear that the web was a key part of the decision-making process of university applicants.


2006: going green

In early 2006 the homepage was updated to a style that many of us have been used to ever since. More imagery, more colour and a stronger expression of an identity were key here.

Homepage launched April 2006


2008: focus on key audiences

This update was designed to help key audiences get to what they needed faster, in particular prospective students who now get 9 links to choose from (up from 1, in third place in a list, on the previous version).

Homepage launched April 2008


2010: menu bar

We introduced a horizontal menu in 2010 to provide a more standard way of getting to core audience- or topic-focussed sections of the site. We also introduced our first carousel at this point (see our recent post for some reflections on carousels) and added a subtle link to a listing of our social media accounts.

Homepage launched late 2010


2013: course search

Early in 2013 we added course search to the homepage to save prospective students having to click through to the study area to find it (better late than never, some may say!) The site handles up to 20,000 course searches per week, so putting it front and centre makes sense.

Homepage launched early 2013


2013: redesign

While we’ve evolved the homepage a few times since going green in 2006, it had been over seven years since the site had a major redesign. The green had served us well, but it was time for a change.

We’ll cover some of the details of the new design in another post, but hopefully we’re hitting the right buttons: attractive and modern; clear navigation (this is the first time we've had global navigation across the core site; an important step towards us running one website rather than a loosely connected collection of sites); prominent course search; and plenty of space to tell the story of what makes York unique.




The (near) future: responsive

As big a step forward as we feel this week’s changes are, there is much more to come next year. High on the list is making the site responsive so that the user’s view of the page is tailored to the device they’re using, whether that’s a desktop PC, tablet or mobile.

Watch this space...

Friday, 8 November 2013

We think it's time for a bit of a makeover...

As of next week visitors to our website will get to see our new homepage and revised design for the main site. This is part of a major redevelopment project which will ultimately lead to the site being responsive.

The old homepage
The new homepage - to be launched w/c 11 November 2013

These changes are just the first phase of the project so visitors won't notice anything too radical initially. We haven't changed the content, other than on the homepage, we are really just laying the foundations for future phases.

Why are we changing? 


In 2011 a report was commissioned from Precedent Communications to look at the effectiveness of our communications across the board and to identify areas for improvement. The website was highlighted as the area most in need of investment as the perception of external stakeholders (such as prospective students, employers and investors) was that the university looked tired and that the user experience was poor. 

Alongside this we've seen a huge increase in visitors from mobile devices so we want to make sure we offer them the best possible experience.

Since the 2011 report the team have been working with Precedent to develop a new design and in the last few months we have done a lot of work to;


What's next? 


Once we have launched Phase 1 we'll set to work on Phase 2 which will start to address some issues around usability on the key landing pages. We'll also be paying close attention to the feedback we get on the new homepage as we have lots more in store for this so please do tell us what you think.