When you're designing for large screens there's a lot of horizontal space available, so you can include quite a lot of links without feeling that you're overcrowding the page.
Our header navigation is fairly typical of other university websites, with links to all the major areas of our site and links for our main audiences.
|Our header contains 15 links and a search box|
- Homepage (via logo)
- Current students
Looking at the numbers
|Configuring a report in Supermetrics Data Grabber|
|Some of the raw data - not pretty (yet)|
This is already quite useful, and allows me to quickly answer questions that would be time consuming in Analytics.
For example, if I wanted to see how many pageviews the staff homepage gets that come from either the Study or Research branches, I just need to tick a few boxes and Excel's filters take care of the rest. (If you're interested, the answer is 4,450).
|Excel's filters are a quick way of segmenting traffic|
PivotingWe can then go a step further and put this data into a pivot table.
The table below shows branches of our site along the top, and the pages that are available from our global navigation down the side, so we can see how much traffic is going from one area of the site to another.
Expressing these numbers as percentages and applying some conditional formatting lets us see some patterns. Right away we can see how the homepage is acting as a major jumping-off point to the other areas of the site (which shouldn't come as a surprise).
|Patterns begin to emerge|
We can also see which parts of the site have strong linkages between them, and where the links are weaker.